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News-representation

The Sun, Kerry’s weird craving, 29^th February 2012

The intended audience is:

Working class adults-typically old men.

Demographic profile- D/E

What is the article about?

The Main article is a women eating a washing-up sponge.

This news isn’t important but is intended for people who don’t want to read into important/factual news.

What is the tone of the article?

The tone of the article is fun and unimportant.

Describe the image used:

The image is a women eating a sponge which is exactly what the title of the tabloid. It's funny and weird but grabs all types of viewers attentions.

Newspaper-notes

Soft news:                                                 Hard news:
Celebrity gossip                                        Politics
Sports                                                        War
Entertainment news                                  Science
Fashion news                                            Business/Economy
Art and Culture                                         Industries and Technology
Human interests                                        Health
                                                                  Education

Typography- Dramatic headlines in large uppercase font called 'Black tops'

The 4 Genres
Broadsheet (quality tabloids)- The Guardian, The Times, The Financial Times
Tabloids-The Sun, The Daily Mirror
Mid market tabloid-The Daily mail, Daily express
Local Newspaper- South London Press

Teen pregnancy advert

Convention in news

The metro:


mid market tabloid paper

The metro is a formal mid market tabloid who targets the middle market audience. They give a mix of hard and soft news which includes news of information and entertainment.
They use a traditional serif masthead and often capitalise their banner headlines.
The metro is usually more opinionated than a normal quality press and the front pages are dominated by headlines and images.


The Sun:



Red top tabloid paper:

A typical tabloid paper such has The Sun usually has a red top. So for example The Sun has a red background. They are normally informal and they only speak about soft news.
Their headlines (often a banner) are in bold, capitalised in sans-sarif fonts and the Sun's title ins bold masthead in sans-sarif fonts which is white on red.
They target the downmarket audience and offer (soft) news as a form of entertainment. E.G. Celebrity gossip, human interest stories.

The Financial times:



Broadsheet:

The Financial Times are a broadsheet news paper. This means they use formal language and only speak about hard news such as politics, finance, international news. They typical use traditional mastheads in serif fonts, often black and white. Their headlines in serif font are capitalised as in a sentence. The front pages are always dominated copy

Assessment 1A