C-L-I-F-T
Helps us analyse advertisements (specifically posters)
Colour-What colour is the background/text or the props their wearing
Layout-How is the poster laid out? Portrait or landscape? Where are the actors positioned?
Images-What images are being portrayed in the poster? Why choose those specific images?
Font style-Why's the font different in one text than another? Is the font original to the product?
Text-What words are mentioned in the text? Is it original?
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