three-minute opening sequence of a documentary for BBC Three and two web pages on the BBC Three website about the documentary
Summary of brief requirements:
•Statement of Intent (approx. 500 words).
• Opening sequence for a documentary: One, three-minute opening sequence.
• Broadcast channel and time: Content must be suitable for BBC Three.
• Number of web pages: Two web pages.
• Cross-media production target audience: A socially-conscious, 16–25, middle to upmarket demographic.
There must be a clear sense of branding across the two elements of the cross-media production.
Opening sequence must include (as a minimum):
• Range of camera shots, including shot distances, angles and movement as appropriate to a
documentary.
• Editing of footage and sound.
• Soundtrack, which should include voice (voiceover and/or diegetic voices), sound effects and
appropriately edited music.
• At least two different uses of mise-en-scène.
• At least two characters representing at least two different social groups (e.g. as defined by
age, gender, race and ethnicity, sexuality).
• Graphics/titles to include the title of the programme.
The production of the web pages must include (as a minimum):
Original audio or audio-visual content which may include material from the programme but
must include at least one element produced specifically for the website.
• A minimum of two original images (with at least one different original image on each of
the two pages). These images must be different from those produced for the television
programme.
• Appropriate conventions of website design, following the conventions of BBC Three web
pages (including articles).
• Text introducing the main features of the programme.
• Working links from each page to the other page.
• A range of appropriate media language techniques (typography, images, fonts, backgrounds,
logos, etc.) as appropriate to the purpose of the website.
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