Wednesday 12 February 2020

Radio

BBC Radio


Targeted audience:
Radio 1: 15-29 years old
Radio 2: >35
Radio 3: 6-12
Radio 4: 35-54



Radio 5: 25-34

National Commercial Services:
Founded in 1996 National commercial services is a nationally licensed and fully insured Subrogation and commercial collection agency located in San Fernando Subrogation Valley (in Los Angeles).


How does the BBC radio market itself?
They often use their own stations, official websites and social media channels as platforms to promote forthcoming shows, new presenters, or the general brand identity of the station itself.

What is a public service broadcaster?
Public Service Broadcasting (PSB)is broadcasting made, financed and controlled by the public, for the public.
It is neither commercial nor state-owned, free from political interference and pressure from commercial forces. Through PSB, citizens are informed, educated and also entertained.

How is Radio 1 a public service broadcaster?
They inform, educate and entertain. They also show any commercials and aim to entertain people of all ethnicity's.


Targeted audience:
Radio 1: 15-29 years old
Radio 2: >35
Radio 3: 6-12
Radio 4: 35-54



Radio 5: 25-34

National Commercial Services:
Founded in 1996 National commercial services is a nationally licensed and fully insured Subrogation and commercial collection agency located in San Fernando Subrogation Valley (in Los Angeles).


How does the BBC radio market itself?
They often use their own stations, official websites and social media channels as platforms to promote forthcoming shows, new presenters, or the general brand identity of the station itself.
Who are the top radio stations targeting?
BBC Radio 1: 15-29 years old
BBC Radio 2: >35
Classic FM: >35
Capital FM: 15-34 years old
Heart FM: 25-44 years old

What is Cross-platform marketing?
also known as cross-media, is a reference to the state of your advertising spanning multiple media types, e.g. tv, mobile and paid search. ... Anyone with a decent budget advertises across multiple platforms/media types.

How has the ways in which audiences listen to the radio changed over time?
Audiences are now able to access the radio  through their phones, tablets, cars and computers. Compared to a decade decade ago where you could only access it on the radio.

What are the radio regulations?
The ITU Radio Regulations regulates on law of nations scale radio-communication services and the utilization of radio frequencies. 
It is the supplementation to the Constitution and Convention of the International Telecommunication Union (ITU Constitution and Convention).


https://docs.google.com/presentation/d/1Gd_Z9SgN7HoEx3lKePP_6U86XtydG3LZtn6SoeBAp5s/edit?usp=sharing

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