Friday DIRT Q3

 

Friday DIRT Q2

 

Friday DIRT Q1

 

Year 12 End of year assessment 2020 DIRT Sheet

 

Documentary OCR notes

 three-minute opening sequence of a documentary for BBC Three and two web pages on the BBC Three website about the documentary

Summary of brief requirements: 

•Statement of Intent (approx. 500 words).

• Opening sequence for a documentary: One, three-minute opening sequence. 

• Broadcast channel and time: Content must be suitable for BBC Three. 

• Number of web pages: Two web pages. 

• Cross-media production target audience: A socially-conscious, 16–25, middle to upmarket demographic.

There must be a clear sense of branding across the two elements of the cross-media production.

Opening sequence must include (as a minimum):

• Range of camera shots, including shot distances, angles and movement as appropriate to a

documentary.

• Editing of footage and sound.

• Soundtrack, which should include voice (voiceover and/or diegetic voices), sound effects and

appropriately edited music.

• At least two different uses of mise-en-scène.

• At least two characters representing at least two different social groups (e.g. as defined by

age, gender, race and ethnicity, sexuality).

• Graphics/titles to include the title of the programme. 

The production of the web pages must include (as a minimum):

Original audio or audio-visual content which may include material from the programme but

must include at least one element produced specifically for the website.

• A minimum of two original images (with at least one different original image on each of

the two pages). These images must be different from those produced for the television

programme.

• Appropriate conventions of website design, following the conventions of BBC Three web

pages (including articles).

• Text introducing the main features of the programme.

• Working links from each page to the other page.

• A range of appropriate media language techniques (typography, images, fonts, backgrounds,

logos, etc.) as appropriate to the purpose of the website.

Documentary OCR details

 Brief 1: Television and online Requirements of the brief You work for an independent media production company. You have been given the task of producing a three-minute opening sequence of a documentary for BBC Three and two web pages on the BBC Three website about the documentary. The opening sequence must include the title sequence. The web pages must promote the new documentary to its target audience and enable fans to interact with the programme. Summary of brief requirements: • Statement of Intent (approx. 500 words).1 • Opening sequence for a documentary: One, three-minute opening sequence. • Broadcast channel and time: Content must be suitable for BBC Three. • Number of web pages: Two web pages. • Cross-media production target audience: A socially-conscious, 16–25, middle to upmarket demographic. There must be a clear sense of branding across the two elements of the cross-media production. Production detail that must be included The production of the opening sequence must include (as a minimum): • Range of camera shots, including shot distances, angles and movement as appropriate to a documentary. • Editing of footage and sound. • Soundtrack, which should include voice (voiceover and/or diegetic voices), sound effects and appropriately edited music. • At least two different uses of mise-en-scène. • At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality). • Graphics/titles to include the title of the programme. The production of the web pages must include (as a minimum): • Original audio or audio-visual content which may include material from the programme but must include at least one element produced specifically for the website. • A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the television programme. • Appropriate conventions of website design, following the conventions of BBC Three web pages (including articles). • Text introducing the main features of the programme. • Working links from each page to the other page. • A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos, etc.) as appropriate to the purpose of the website. 1 A Statement of Intent document needs to be completed as part of each OCR set brief. Learners need to complete a Statement of Intent document to outline the ways in which they propose to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of their chosen set brief.

Filthy Rich Recreated

GBHS media 2019: The Big Issue revision

GBHS media 2019: The Big Issue revision

GBHS media 2019: The Big Issue revision

GBHS media 2019: The Big Issue revision

Camera shots, angle and movement

Music Video essay

Explain how representation in music videos are chosen to promote the artist(s). Refer to one of the music videos you have studied to support your answer. [10]


In media representation is the presentation of an individual, a particular group, community, experience, ideas or a topic from a particular ideology. In relation to Corinne Bailey Rae song 'Stop where you are' the representation of the song is in a positive uplifting manner. Where she associates herself with a diverse rang of people of are suffering and being misjudged. As CBR moves elegantly between each individual, it promotes the fact she is able to interact with everyone peacefully and equally. This then highlights her uniqueness as an artist because she is trying to convince to her audience, her kindness and her willingness to acknowledge and deal with the unacceptable issues of prejudice.  One stereotype she tries to disprove is the mental strength of men and the mental weakness of women. She does this by showing in her music video a stressed, lonely man with his dog. She then comes in and helps the man to become proud and happy. Again this positive representation promotes her as an artist, signifying that its not only women that mentally struggle in life but men as well and that both genders need each other .

Another way Corinne Baily Rae is represented is through one of the individuals in the video. The girl in the blue hoodie. The young women could represent her younger-self. The colour blue connotation of sadness and how she has suffered. Which corresponds to her past life, her partner passing away and her feeling that there was  .This then contrast to the red dress she is now wearing. The red dress connotation is love, women empowerment or danger. This also corresponds to her right now. A strong independent, brave women. The comparison of the blue hoodie to the red dress is how she has grown as a person and become happier. This also makes her unique as an artists because her fans know and can see how she has changed as a person, growing stronger as the years went on.

Stop where you are vs Titanium

CBR 'Stop where you are'

DR CAGES

D-disability
R-regional identity

C-class
A-age
G-gender
E-ethnicity
S-sexuality

Section B Q5/6

Media Studies OCR A Level Advertising and marketing 11 01 19 from Yvonne44

Shelter Charity Advertisement

Old spice

Advertising

Structural Features of Adverts

Copy:
The written explanation of the product.
Analysis based on what it says, placement of text, for type and size, colour.

Headline:
An advertisement headline is designed to be the first copy for the potential customer reads.
It should grab the attention of the reader.

Subheading:
The subheading usually spells out or elaborates the promise made in the headline but is not always present.

Slogan:
It is a phrase that describes the benefit of the product/ the product's most important attributes.
The term slogan comes from the Gaelic words sluagh gairm, meaning battle cry.

Logo:
A symbol or other small design adopted by an organisation to identify its products.
It is very carefully designed and will feature on all adverts and the products themselves.

Central Image:
The main (Biggest) image on the advert.
It will often be stroking in order to grab the attention of the consumer

Typography:
The particular style of font used on the advert and helps to create brand identity.
The same style will be used on all advertising

Brand Identity:
How a business wants to be perceived .
Components of the brand- name, logo, tone, tagline, typography.
These are created by the business to reflect the value the company and to appeal to its customers.


Representation of Adverts

Aim of the print
Denotation and Connotation
Media language- Camera shots, Mise En Scene, Typography, Editing.
Representation of males/females
Representation of Themes
Representation of the brand
Psychology- Which human needs/wants is it satisfying.

Lucozade

Dirt 2B Industry and audience

Improvements for next assessment:

Include more information such as social media, Disney's relationship with their audience and the streaming services.
Include the information in my plan.
structure my answer better

the Big Issue Magazine whole summary

The Big issue

Magazine: The big issue
Social, cultural, political context

The big issue is a niche magazine outside the commercial mainstream that learners may not normally engage with. It provides a contrasting example of how the elements of the theoretical framwork for media language can be used o construct alternative representations that appeal to particular audiences.
Learners must study 2 front covers of The Big Issue, from Sep 2018.
- alternative to the mainstream
- national significance

CLIFT
CLAMPS
FAM

Key terms:
- Circulation - No. of copies a magazines sells
- Readership - not just who buys a magazines but the total number of people likely to read it
- Mass Audience - readership on a very large scale
- Niche Audience - narrow group of readers with a particular interest
- Subscription - where a reader pays for a set number of copies of a magazines in advance at a lower price and receives them by post

Intertexuality

Key Terms:
- Masthead
- Plug
- Puff
- Cover Star
- Anchorage Text
- Banner
- Skyline

                 Producer
   Audience.           Advertiser

Advertising accounts for 70% of magazine income
Small circulation is more dependant on advertising

100,000 big issues sold per week
2000 big issue vendors in Britain
Vendors buys copies for £1.25
Made more than £5M
120 countries involved

Big Issue Analysis

The Big Issue Analysis

Q. What messages/values are being communicated?
A. The message being communicated is about how cooking is good your mental and physical health and, how its raised the country's popularity for cooking

Q. Any reference to political context?
A. No

Q. Cultural context?
A. The culture the front cover promotes is how it promotes British cooking, which is what the Big Issue likes to do (Promote everything to do with Britain)

Q. Is the brand identity established?
A. The brand identity established is referring to gathering together as a family as the show attracts a wide range/variety audience. People of different backgrounds and age all watch the show and the main four cast are people who can interact with with anyone

Jungle Booklet marketing workbook

Minecraft Construction

Minecraft Presentation

Minecraft Histroy

Jungle Book, Minecraft, Radio 1 essay Q

Their will be two of the three- Jungle Book, Minecraft and Radio 1
10 or 15 marks
25 mins per Q

Jungle Book:
Industry

Minecraft:
Industry
Audience

Radio 1:
Industry
Audience

Radio 1 breakfast show with DJ Daan

https://youtu.be/tkPsG6xsZ4g

The task i was assigned to was to replace Greg James and become the new DJ for Radio 1
I was the DJ, Louis Hoard was my celeb guest and Ella was my producer
We though of a new game called guess the movie, where we would say a famous movie line and have people call up and try to guess what movie its come from.
I interviewed Louis who was the baby sun face on telletubies and is now in a movie called 1917
I chose to play M Huncho Pee Pee and Lewis Capaldi See you soon. The reason for playing these tracks was because those songs appeal to a variety of people.
The running order was: Coming up next, newsbeat, interview, guess the movie
My target audience was 15-29.
To appeal to my audience I played a variety of music and had a famous guess come on my show.
To fit the PSB remit I informed and educated the audience through newsbeat. I entertained my fans through the quizzes.
To improve my content I should have had an audience member to call in.
My audience feedback- If it was less scripted, if the audio gain were better, include audience member, Daanyal sounds sad,

Radio 15 mark Q

Q. Explain why popular music programmes struggle to gain recognition as Public Service Broadcasting. Refer to the BBC Radio 1 Breakfast Show to support your answer.  

A. A Public Service  Broadcaster, also known as a PSB has three aims. These are inform, educate and entertain. A PSB is not allowed to have paid commercials but they are financed by the public.

Radio 1 is funded through TV licenses other stations tend to be funded by advertisements such as commercials. As Radio 1 is a PSB its main three aims is to entertain, inform and educate, non-PSB music programmes prioritise their advertisers over their audience.
Because of this PSB programmes such as Radio 1 breakfast show can take advantage as they only have to inform, entertain and educate and not have to worry about advertisements. They fullfill the PSB ethos through a wide range of entertainment. For example they have Newsbeat which Informs the audience of the latest news and sports headlines Unpopular Opinion which keeps the audience engaged as it allows them to participate in the game. Greg James recently had Stormzy to comment on the unpopular opinion a child had given which was he dips his McDonalds chips in his milkshake. Other Stations are unable to compete with the amount of games and quizes as they don't have the time as Radio 1 has because they need to advertise their investors.

Looking at the top 10 radio stations in the UK only two station are run as a PSB (Radio 1 and Radio 2).  This on the other hand shows popular music programmes do not struggle too much . This may be because they have record labels who fund them and in return ask to play a certain artist a number of times a day, they also have advertisers who will also fund them but ask to be advertised a certain amount of times a day and/or at a certain time of day. These deals prevent stations from presenting a wide range of different musicians and shortens the amount of time they can plsy games or music before having to play adverts. This can unengage audiences as they have no interest in listening to investors but it appears to not affect the radio stations, as Heart is the most popular radio station as it is not a PSB and they are still able to play over 450 tracks every month which although is not as much as radio 1 with 3,850 tracks it still is enough to attract a big audience.

In conclusion popular msuic programmes do struggle to gain recognition as much as Public Service Broadcasting is because of the fact they do not full-fill the 3 aims a PSB does (which are entertain, educate and inform). Instead they focus on entertaining and pleasing their advertisers and record label deals. So they have to play a certain amount of adverts a day/hour which can upset their audience as their not interested in the advertisers as well as playing an artists song a certain amount of times a day, which is not being diverse with the music. Where as PSB radios such as Radio 1 breakfast full-fill all three ethos and constantly mix things up to make sure the audience does not get bored.


Q2.

Q. Explain how audiences use radio differently. Refer to the BBC Breakfast Show to support your answer.

Audiences listen to radio in lots of different situations – at home, in the car and at work. What all these have in common is that the audience can do something else while the radio is on.

Audiences who listen to their local radio may use the radio to keep up with local news as well as help them feel connected to their community whereas car drivers may use the radio to keep them occupied and to pick up information about traffic jams. Listeners at work (especially builders) may use the radio for unobtrusive background noise.

Listeners at home may use the radio 1 breakfast for companionship, especially if they are alone. This is because the Breakfast show, hosted by Greg James loves to have the audience involved through quizzes and game shows such as unpopular opinion or yesterday’s quiz.

Sports fans will use Radio 5 Live or Talk Sport to find out about sport. Classical music fans will listen to Classic FM or Radio 3 for the sort of music they like. The audience may also use Radio 1 Breakfast Show (who targeted audience are 15-29) to wake themselves up in the morning with some lively music, to feel connected with other fans of pop music with their tales of being stuck in traffic on the way to work, to find out about celebrities in the guest interview. It may be that older listeners still listen to Radio 1 to remind themselves of their youth or keep in touch with their children’s musical tastes. The show is designed to fit around the busy lives of its audience in the morning by only consisting of short pieces that don’t require long periods of concentration, this makes it very suitable as background listening in the home, on the way to school or in the car.

In conclusion audiences use the radio in many different ways such as to keep them occupied on a journey or to have the radio on at work so you have a noise to listen to or to keep updated on your local news. But most importantly as technology has moved on so has the radio. No matter where you go you will always be able to access the radio through downloading a radio 1 breakfast show episode on your phone or having a classic radio player play the radio live.

Radio 1: 20 Question

1. How long has Greg James been presenting The Radio 1 Breakfast show?
For two years in 2018, took over from Nick Grimshaw

2. What is the age range of the target audience that the R1BS aim to attract?15-29

3. What are the main differences between R1BS and commercial stations' breakfast shows like Capital FM?
R1BS is a PSB - Public service broadcasting

4. List as many ways audiences can access Radio 1 that you can think of. Facebook, Twitter, Instagram, Iplayer(sounds), any type of radio

6. Which professional body regulates Radio and how might this affect what is broadcast?  Ofcom

Radio

BBC Radio

Targeted audience:

Radio 1: 15-29 years old

Radio 2: >35

Radio 3: 6-12

Radio 4: 35-54

Radio 5: 25-34

National Commercial Services:

Founded in 1996 National commercial services is a nationally licensed and fully insured Subrogation and commercial collection agency located in San Fernando Subrogation Valley (in Los Angeles).

How does the BBC radio market itself?

They often use their own stations, official websites and social media channels as platforms to promote forthcoming shows, new presenters, or the general brand identity of the station itself.

What is a public service broadcaster?

Public Service Broadcasting (PSB)is broadcasting made, financed and controlled by the public, for the public.

It is neither commercial nor state-owned, free from political interference and pressure from commercial forces. Through PSB, citizens are informed, educated and also entertained.

How is Radio 1 a public service broadcaster?

They inform, educate and entertain. They also show any commercials and aim to entertain people of all ethnicity's.

Targeted audience:

Radio 1: 15-29 years old

Radio 2: >35

Radio 3: 6-12

Radio 4: 35-54

Radio 5: 25-34

National Commercial Services:

Founded in 1996 National commercial services is a nationally licensed and fully insured Subrogation and commercial collection agency located in San Fernando Subrogation Valley (in Los Angeles).

How does the BBC radio market itself?

They often use their own stations, official websites and social media channels as platforms to promote forthcoming shows, new presenters, or the general brand identity of the station itself.

Who are the top radio stations targeting?

BBC Radio 1: 15-29 years old

BBC Radio 2: >35

Classic FM: >35

Capital FM: 15-34 years old

Heart FM: 25-44 years old

What is Cross-platform marketing?

also known as cross-media, is a reference to the state of your advertising spanning multiple media types, e.g. tv, mobile and paid search. ... Anyone with a decent budget advertises across multiple platforms/media types.

How has the ways in which audiences listen to the radio changed over time?

Audiences are now able to access the radio  through their phones, tablets, cars and computers. Compared to a decade decade ago where you could only access it on the radio.

What are the radio regulations?

The ITU Radio Regulations regulates on law of nations scale radio-communication services and the utilization of radio frequencies. 

It is the supplementation to the Constitution and Convention of the International Telecommunication Union (ITU Constitution and Convention).

https://docs.google.com/presentation/d/1Gd_Z9SgN7HoEx3lKePP_6U86XtydG3LZtn6SoeBAp5s/edit?usp=sharing

Jungle book interview

Jungle Book Essay Question

https://docs.google.com/document/d/1qHDFcExYLMJAxUJoiOn4uUqVpyBKRg33unQ6ae3m_Bo/edit?usp=sharing

NEWS PPE DIRT

Jungle Book fact sheets

Daily Mail front cover evaluation

1) what was the task you were given and who was your target audience?
We told to make a Daily Mail front cover who's targeted audiences are middle-aged men and women.
2) what research did you undertake and what did you find were some of the typical convention of a Daily Mail front cover- layout, types of stories, fonts
I researched a Daily Mail front cover and based my one of that. I knew the Daily Mail love the royal family so I made a fake story about Kate being pregnant. For my main story I spoke about a stabbing in East London. The Daily Mail always a have an advertisement on top, so I created my own version. For their font I used one which looks most like the Daily Mail font.
3) Which Daily Mail cover did you use as your main source? Insert. What are your observations from this source?
Unfortunately I cannot find the the front cover that I had used
4) Which areas did you find most challenging?
Finding the right front cover to copy and trying to use the correct font and making sure the spacing is correct
5) What was you initial feedback? What did others say about your production? How successful was do you think it is?
My initial feedback was to leave less white spaces as the Daily Mail always try to fill all the spaces
6) Identify what went well and with hindsight what you do to improve/do differently.
The picture I used and the advertisement looks really real and nice but the overall front cover looks bad